Why?

The Business Owner’s Quandary

Quality web site development is not readily accessible and easily/cheaply obtained by most small businesses and individuals.

It’s just not cost-effective.

Most businesses know they need a web site

There is a mad rush to create web presences for many businesses.

They go out and hire designers and developers in hopes of establishing themselves in cyberspace.

But what they do with their site, once they get one, is beyond their scope of vision.

They are willing to spend thousands of dollars to build a site at the outset, but then they either run out of

• time
• interest
• $$$

to keep the content fresh

Whatever enthusiasm they once had for building their site, is eclipsed by the day-to-day mundane reality of upkeep.

If they want to update their site, they need to outsource the work, but that’s:

• expensive
• time-consuming
• not quickly and readily within reach
• frustrating

Every time they need to make a change or add a feature, it costs them.

Plus...

Working with an outside party through the creative process is not always productive

• response times on both sides can lag
• both parties have other business to tend to
• it’s easy to lose momentum and lose focus on web site maintenance
• both parties can have conflicting visions
• due to lack of time and coordination, opportunities that present themselves to add value to the site can be lost (they think of an idea, try to write it down or communicate it, get distracted, the idea is lost... again)

Whatever

• vision
• resources (time, money)
• interest
• perspective

they may have had at the outset, is quickly eclipsed by mundane concerns, such as

• the pricetag associated with keeping up a website
• design considerations that must be agreed upon
• other concerns with upkeep of a business

Given a choice between paying bills and attending to other details that are more present and more pressing, and sprucing up their site, they choose the former.

Yes, time and money can bridge the gap, but in such a quickly changing world (get statistics for business that go under and when), time and money are at a premium.

The very things that make sites useful, make them prohibitive.

Fresh content = hard to find

The Ultimate Irony